Victory Motorcycles Experiential

Role: Senior Marketing Communications Specialist - Experiential
Company: Polaris Industries

Overview: As the Client side lead for all Victory Motorcycles event programming, I planned and executed numerous local, regional, and national scale rallies, demos, and events. On the weekends you could find me managing and attending the events with our amazing agency partner(s), while weekdays were spent formulating event KPIs and lead generation metrics, developing event promotion & communication plans, and supporting the overall marketing initiatives with our internal and external cross functional teams. Events included:

• Annual Polaris Dealer Show

• National demo tours

• 75th Annual Sturgis Bike Week

• 75th Annual Daytona Bike Week

• MotoGP

• Partnership Management (racing team, custom builders, owners groups, Iraq/Afghanistan Veterans Association, and the Victory Stunt Team)

• I also helped launch and manage the first ever Victory Racing NHRA Pro-Stock Motorcycle team, including a traveling ,custom VIP experience