Target Q3 2020 Digital / Social

Role: Freelance Account Supervisor
Project Category: Digital / Social
Agency: MONO
Director/Production: Carla Dauden / Piece Mill

Overview: After months of COVID togetherness, families were fatigued from their everyday routines. Target asked us to bring their guests fresh, creative, and affordable ideas to connect through that brought joy to their entire family.

Due to COVID19 protocols, this was a 100% remote, no contact shoot conducted through Zoom and the ever-increasing wonders of technology. Our DP’s shot within their own homes, acting as talent (alongside their own family members); while our director, the agency, and all crew were in various locations.

The work came to life through various video, static, and stop motion units that ran across numerous paid social, digital, and video streaming channels.