Reebok 3:AM
Role: Project Manager
Project Category: Experiential / social / digital / video
Agency: Latitude
Overview: Reebok tasked us with creating an immersive experiential event as part of their 3:AM series that authentically captured Atlanta culture by bringing together local sneaker fashion, local artist Freako Rico and music collective Love Renaissance.
We transformed an abandoned warehouse into an Atlanta inspired event space complete with music, interactive vignettes, custom Foot Locker pop-up shop, and a dynamic photo booth featuring unique Freako Rico street art. After the event, we also developed in-store retail launch materials at surrounding Foot Locker stores.
Performance: The event hit max capacity and sold more product than previous partnership events while also making a lasting impression on the local sneaker community. 520+ attendees, 59% sell-thru on footwear, 79% sell-thru on apparel, and 61M impressions earned.
