Lifespace Communities

Role: Freelance Project Leader
Project Category: Direct Mail / Print / Rebrand / Photography
Agency: MONO

May 2021 - April 2022: Lifespace Communities holds and supports 14 senior living communities throughout the USA and is widely respected for its senior living industry success. As the primary creative agency, we created and executed dozens of print ads and direct mailers - key communication mediums for prospective residents. The agency was also in charge of developing new brand identity work (including photoshoots) for nearly all of the communities. Each community is distinctly different through its residents, locations, care facilities and personality - requiring agency partners to have a true understanding of each.