Blue Moon Brewing Company: Agency of Record
Role: Senior Account Executive
Project Categories: Retail Marketing, Print, OOH, Broadcast TV, digital video, product launch, website relaunch, integrated campaign management, packaging, experiential, brewery design + renovation
Agency: The Integer Group
Overview: From 2009 - 2013, our team was the agency of record for Blue Moon Brewing Company, touching every component of the brand. These memorable years provided countless opportunities ranging from broadcast TV to a brewery renovation, and everything in between. A few of my favorite projects are listed below.
Blue Moon Brewing Co @ The Sandlot Brewery: Renovation + Tasting Room Opening
Blue Moon Brewing started brewing in the basement of Coors Field, at The Sandlot Brewery, in downtown Denver, Colorado at the beginning of the '95 baseball season. Our task in 2013 was to renovate the space into a Blue Moon branded tasting room that was open to the public (vs. only being open during baseball games). I oversaw every aspect of the design, construction, and grand opening of the space, while managing not only our Blue Moon Client team, but the Blue Moon brewmasters, the Colorado Rockies team involved, and the general contractor team who built the space.
The project was awarded Big Idea of the Year at the 2014 MillerCoors Annual Distributor Convention.
Community Created Art: National + Local Initiatives
Blue Moon had previously launched a community art campaign where event attendees could sample beer and put their artistic touch onto an empty canvas outlined with a Blue Moon painting (with the support of a professional artist, of course!). After the painting was completed, it was photographed and turned into artwork that was placed throughout the city (print, OOH, etc). The actual painting was also dedicated to a certain account nearby. With the success of the national launch, I led the initiative of scaling this project down so it could be activated on smaller scales throughout the country, with each painting tailored to that city.
